Our Colour Palette Medium Straight Jug features such vibrant sploshes of colour (they’re all the ones we use in our factory at Stoke), that it would almost be a crying shame to keep this jug aside just as a water jug. A colourful ceramic jug such as this is just waiting to be filled with a joyous bunch of wild flowers, or even to store paintbrushes freshly cleaned after an afternoon dabbling with some watercolours (inspired by the colour palette here, no doubt?).

And even if you’re already the proud owner of other Emma Bridgewater pottery jugs, you may not own a straight jug that can be put to so many different uses – which makes buying this jug easily justifiable.